Let’s begin with story time where we meet two characters: Aye and Bee.
Meet Aye
Aye loves shopping at grocery stores. Walking from aisle to aisle, she derives pleasure from finding new treasures. A new brand of soy milk is on sale. There’s a blend of nut butters she’s never seen.
Hey, that new
bean-to-bar chocolate looks amazing.

Aye happily visits grocery store spontaneously when she’s bored. That’s why the
farmers market is a mecca for her, full of seasonal, fresh ingredients to sample. She loves to shop for
deals and bargains, even if it means visiting
multiple stores.
In any week, she may have visited 2-3 grocery stores. These extra trips are
truly necessary for those unanticipated ingredients in a
Saveur or
New York Times recipe.
No big deal. She’s only
7 minutes away from the closest grocery store.
Cooking
Aye doesn’t do meal planning.
What a bore. She opens the fridge door every night and cooks what she finds. It’s fun to be
creative with food. Sometimes she throws out ingredients that have gone bad. She doesn’t bother with leftovers unless there’s too much food to finish.
She estimates that she spends
1 hour at each grocery store a week and
1 hour at the farmers market. Every night, she spends
10 minutes deciding what to eat based on rummaging in the fridge. Cooking takes about
20-30 minutes. Conservatively, she spends about
7 hours 30 minutes a week on
cooking and
shopping for
groceries. But hey, it’s her hobby so why not?
Now, Meet Bee
Bee has a plan. She loves to cook and visit the grocery store. But she knows that with
limited time, she has had to develop a habit of
planning what she eats each week. She doesn’t leave the house without a shopping list. Not any
ordinary list but a
reverse shopping list based on her weekly
food inventory.
Cooking
Every dinner that Bee cooks has with leftovers for lunch. Despite being exhausted after a 9-5 day job, she quickly launches into cooking thanks to her trusty
meal plan. While there might be excess trips to the grocery store once in a blue moon (nobody is perfect!), if an ingredient is missing,
too bad. Either
substitute or
skip it. There are
always frozen meals handy as backups.
The Difference
Sure, there’s less
spontaneity in Bee’s life compared to Aye’s. No
random trips to the grocery store to check out new ingredients. If Bee wants to try a new recipe from
America’s Test Kitchen, the recipe is pre-planned (maybe even optimized). Usually, these cooking projects are saved for guests on the weekend.

Bee has an
efficient way of being. And there are
no stressful moments of hitting the grocery store during
rush hour traffic. C’mon Aye, what a mess.
Bee thinks she probably spends less time than Aye for grocery shopping and cooking thanks to meal planning. But, for the sake of argument, let’s assume they spend the same amount of time.
Who would you rather be? Aye or Bee?
Aye sounds like she has a lot more fun! But it all comes at a cost of
leaking mental energy.
Thanks to
Kathy Sierra, we learned that mental energy, or cognitive resources as she calls it, is a limited resource.

The
funny thing about life is that we hear people say, “
I don’t have enough time.”
Not true.
We all get 24 hours a day, 365 days a year.
Why do some people get more done and achieve more than others?
These two characters, Aye and Bee, are two extremes. Each of us has Aye and Bee inside battling to win.

What can we do to
lean towards Bee’s habits while
indulging as Aye when we can afford to spend the time and mental energy having fun at the farmers market and trying exotic new recipes?