There’s one consistent thing, actually there’s more than one consistent thing I’ve seen in the successful startup founders, be them technical or non-technical, that I’ve seen.
You know the old saying that building a startup is a marathon, not a sprint. Well, you’re a sprinter, and you’re going to burn out well before the marathon is over if you don’t think big.
Small businesses frequently have a limited marketing budget, which can make promoting your company difficult. The good news is that there are a variety of free (or low-cost) alternatives.