In this digital era, graphic design trends cannot be expected to last for a while, in fact, they do the disappearing act almost as fast as they emerge. What seemed modern and advanced for the last few years would be looking obsolete in 2019. While some graphic design trends have been around for a while, others have actually disappeared in no time to make way for new design trends. In this context, you know that Instagram is the most effective platform for reaching customers. This popular platform alone has more than 1 billion monthly active users. As per studies, in 2016, the platform reported about 80 percent of the Instagrammers are not located within the United States implying that posts have an immense capacity to create a profound impact globally.
As Instagram’s worldwide reach increases, we find that the graphic design trends are coming and going in quick succession. A trend actually demonstrates what the people, in general, are excited or enthusiastic about. Even though trends seem to be temporary, they are powerful enough to influence people’s thoughts and actions. However, trends that are popular today are eventually replaced or substituted by something new tomorrow. However, some fantastic trends keep sticking around and become the latest norm.
Following the trend is nothing but having a great sense of timing and making the fullest use of a popularity wave. This is a great way of making your specific brand visible and relevant. If planned well, one could harness a powerful trend for creating positive outcomes for the business. These outcomes would be much more than an increase in the number of likes or followers, in fact, they would be bringing in new leads, real business metrics, more sales, a robust brand, and an enhanced reputation. In this context, you must know that if you seek professional assistance from reputed sites such as Gramblast, you could see a boost in real Instagram likes, views, and followers etc. Here are some of the existing robust Instagram graphic design trends that would still be going strong into 2019.
Using Multiple Brand Colors
Conventionally, organizations choose a few colors that they generally insist on using across all their design and branding work. This is an effective strategy as that would be helping people to remember and recognize the brand on the social networking sites and everywhere else. However, this particular design trend was completely overturned in 2018 as brands are looking for more effective ways of staying ahead of the curve and standing out from the rest. Today, organizations are using a host of vibrant color schemes and designs and this trend has become quite a rage this year and would be continuing well into 2019.
Playing with Gradients & Colors
Gradients are really polished today. They are used for text and also, as foregrounds, backgrounds, and even the chief elements relating to design. Instagram has been boldly using gradients along with its logo and even brand design way back in 2016. Instagram was hugely criticized then but it is quite evident that gradients have really made things easier for Instagram to remain on brand across diverse products.
The color selection of the gradient seems to be an important factor in terms of creating a nice gradient. Remember that random selection would be resulting in a chaotic splash of colors which could be hurting your brand instead of helping it grow. Use fundamental color theory for identifying colors that should be perfect for your requirements. We know that gradients would be successfully guiding the viewer’s eyes straightaway there where you actually desire them to go. In 2018 color gradients are literally everywhere right from presentations to websites. Instagram has always maintained its competitive edge and used gradient in their logos and branding for the last few years.
Incorporate Illustrations into Your Pictures
Pictures are truly powerful in their own rights. However, when you combine a picture with illustration, it takes the picture to the next level. We know that illustrations could be focusing precisely on the subject in the picture and provide a really sharp contrast between different graphic mediums. Illustrations could also concentrate on the message you wish to convey to others for evoking emotions. Illustrations could be funny, thought-provoking or even whimsical.
Focusing on Natural Feed and Using Less Staging
Marketing involves presenting the product. Sets and backgrounds are planned and even arranged carefully for best showcasing the product or demonstrating what it actually represents. You may use muted colors and flat lays. Since color preferences are changing, layouts are also going through a revolution. Simple flat layouts are increasingly being replaced by busy and crowded layouts.
Remember Instagram Stories
Use Instagram Stories cleverly to impress, engage, and reach your audience and transmit your brand’s unique message. Instagram has progressed and come a long way from being just a photo-sharing app to a robust marketing tool. Stories would be vanishing after 24 hours. However, with the latest Highlights feature, you could organize them into precise themes and categories and could keep them for as many days as you wish on your profile. You could even make arrangements for a live broadcast for showing events as they occur, or organize a live Q &A session for interacting with your target audience and users.
Conclusion: Do Not Forget to Come Up with Quality Videos
Videos are given a lot of importance on social networking sites and they become quite popular. It is a great way of sharing some important message or information beyond long captions and static pictures. You could consider sharing short and compact 15 second videos on your Instagram Stories for grabbing viewer attention. You may give your viewers more by posting good videos on your timeline or Instagram’s latest video channel app called IGTV. Timeline videos could be used for sharing effectively all relevant information. They last for one minute and so are quite short for retaining audience interest and attention. You must focus on the precise message you wish to share. You must tell a crisp story. You must aim at preserving authenticity by avoiding unnecessary embellishments.
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