Be Curious and Never Stop.
I have spent close to five years working as a digital marketer and have been fortunate to be involved in large complex projects. Some of these projects required little to no technical knowledge, while others were far more demanding. With that said, it is within these years that I have learned that it is up to your curiosity and the time you dedicate to hone your skill set that will allow you to take your marketing projects and ideas to the next level.
These five rocking skills have helped me boost my creativity, conceptualize abstract ideas, augment my “hands-on approach,”and helped differentiate deliverables and strategies. Give them a try!
“Sometimes the little things you do can make you a hero in your team”
1) Spice Up Your Design Taste
How it applies: At some point you will be asked to work with an agency to design a landing page, an email template, ad banner, or some sort of interface.
Here’s your chance to rock design: Lead your agency with a vision. Come up with examples of work that inspires you and your team. Explore the latest design trends, the best applications, and what is driving excitement with your audience. We hold the power of knowing what our audiences love and we often fail to voice that through contracted agencies. By having an understanding of the latest design trends we can take our ideas to a whole new level. We can make our design creation process a lot more effective, interesting, and fun.
In large organizations you run the risk of having similar designs. Especially when they are bound to branding guidelines. Be different by getting out of your comfort zone and explore the new cool trendy stuff. At the end of the day your agency will help adapt your project to meet your company’s brand guidelines.
How to get started? Read Medium and browse Dribble to see what is new in conceptual modern design.
2) Understand Ad Platforms
How it applies: At some point you will find yourself budgeting, planning, and strategizing your next paid content, app, search and/or social media campaign.
Here’s your chance to shine: Are you aware of the pricing models, segmentation options, retargeting, and delivery formats that can help you leverage your budget effectively?
Ad platforms offer different ways to reach your audience. Some platforms cost less than others and still produce awesome results. Discovering those ad gems takes time, testing, and curiosity. To find the right ad platforms start by understanding your options as well as what is possible to distribute per ad platform. This knowledge will give your digital marketing strategy a lot of flexibility especially when you are looking to reach a global audience.
How to get started? Start by playing with G2Crowd – Types of Digital Advertising Platforms and compare what is available for you in the market. There are plenty of choices that can expand your brand reach.
To read the rest of this list of rocking skills that can help your career, click here.
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