We are sure that you already know how important the number of people that visit your website or online store is. The more customers visit your site, the more you can earn. Popularity can be monetised by advertising something. It can be both your own products and services and third-party ones. In any case, your goal is to drive as much website traffic as you can. There are lots of free and easy tips that allow even beginners to improve their website. In this article, we will make sure to share all the secrets of increasing website traffic.
Let’s start from scratch
All great things start small, and work on a website begins with filling it. And we are talking not only about the content but also about the sitemap, its visual component and many other things. In general, promotion is 70% dependent on content. If you are making an informational site, then you should have interesting articles that will be useful to your readers. If you own an online store, then make sure that the quality of the product and service are on top. Only after high-quality materials appear on the site, will it be possible to think about attracting new people and increasing traffic to it. In the meantime, neither users nor search engines will linger with you.
Titles are very important
The next step is to pay more attention to the title of the articles. Especially in the online store. For example, you are selling cosmetic products. So tell us more about them, what they are doing, who needs it, what is the difference between your product and other similar products on the market, and so on. In addition, always choose a title so that it contains keywords. This step will move your site up in the search results, which will increase the number of visitors.
Keywords are still in trend
Next, make sure your articles contain keywords. But do not overdo it, the spammed texts in the search results are located below. If you don’t understand this topic yourself, you can contact a good local SEO copywriting specialist. He will make sure that your content attracts as much traffic as you need in no time.
How to increase website traffic yourself
Search engines systems
First of all, register your site in all search engines systems. This will make it easier for people to find you. There is nothing complicated in this process, so you can easily do it without specialists.
Spread the word
Then look for websites that can share information about your online store. But make sure that it looks organically on them. For example, you can register on pages where people write reviews. This will make your company look presentable, and you will not have to painfully search for feedback.
Ads are good too
You can also post ads on some websites. The only thing is that you will need to visit them regularly and update your applications.
Regional rankings
Search for regional rankings. There, the best sites are selected from a small number of participants. You’d rather be at the top of this list than rank 247 on the Top 1000 list. You will need to include your awards as well as reviews. Although in some services, it is enough to indicate the logo and name.
Don’t be afraid to link to other sites.
You can collect several useful articles on a topic for which the text has already been written. Then visitors will see that you care about them getting the information they need. Also, it shows them that you are not afraid of the competition and that they are in first place for you. This means that they will more often choose exactly your materials.
Reward your customers and readers
Everyone loves gifts. Even a small thing that doesn’t seem to be needed can cheer you up. And the thing is that a pleasant surprise at a biological level affects the production of hormones of joy. This means that people will associate your page with pleasant emotions. It’s a win-win situation.
Make a contest
Another way to delight your audience is through contests. This will kill two birds with one stone: create something interesting and increase your activity.
People will participate, hoping to get prizes. As a result, you will have happy winners, not too upset losers, and a lot of activity. But search engines keep track of everything.
Offline is still alive
By the way, many people forget about another method of website promotion. It is related to the dissemination of information in an offline environment. Yes, it will be difficult to test the effectiveness, and it seems that the costs will outweigh the benefits. In fact, 100 business cards at 5 cents each will not be a big expense.
Cooperation is the key
You can also improve your site with the help of someone else’s free content. There are many authors who write books, make films, make music and dream to be known. Therefore, they will be glad that their material just ended up on someone’s site. And you can diversify the content by taking their work. Just make sure that the material is consistent with the theme and focus of the site.
Conclusion
As you can see, increasing the website traffic is not so difficult. The most difficult, but reliable, is to work on keywords. They should fit organically into both the title and the article. The rest of the methods are even easier. There is a whole way associated with registration: ads, place in ratings, as well as a page on the site with reviews. All of them will have a positive impact on brand awareness. You can also increase activity with the help of gifts or contests. People will get positive emotions, and you will be rewarded with increased traffic. Well, the last way to promote sites is offline advertising. You won’t be able to test its effectiveness, but it’s better than nothing.
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