The technology behind some of the up and coming cryptocurrencies is genuinely astounding. There is so much potential being unearthed, and we’re only just getting started.
Despite the promise that crypto holds for the future of the internet and the world’s financial systems, it’s not just the technology alone that can determine whether a coin is going to succeed or fail.
You could have the most useful cryptocurrency in the world but if nobody has heard of it, or if only the most techie people are able to understand the benefits of what it does, then it’s going to be an uphill battle.
The Media’s Influence on Crypto Markets
Bitcoin and Ethereum have gotten a lot of coverage in the media, usually the point out when the markets are volatile, or if there was a major scam, or something else that’s generally not related to the tech, or the potential, or even anything beyond a very surface understanding of the projects.
Exposure
In order to get the word out there about a new ICO or an existing coin that’s trying to gain steam, people will post on forums, they might try reaching out to tech bloggers, running campaigns on social media… At the end of the day, every coin that wants to pop and hit the next level is going to need marketing, and Bitcoin Billionaire scam review digital marketing is a perfect fit.
Even though it has been around for decades, advertising and marketing online are still in their infancies. Companies are still spending tens of thousands of dollars for radio spots, when they could be reaching infinitely more people and much more targeting people through digital marketing.
Getting the word out about a coin isn’t an easy thing to do, especially with so many other ones competing for attention. None the less, the world of digital marketing and cryptocurrencies have many intersections.
Getting the Message Out
It takes a skilled marketer to strike the balance between explaining things in a way that makes sense to average investors, but that also excites people who are well-versed in crypto.
The flipside is also that a skilled marketer can make a coin sound amazing even if it’s a total dud, or nothing special. All things being equal, the coin with better marketing is probably going to be the one that succeeds. As an investor or a user, you’ve got to be careful and learn how to see around the hype and the buzzwords and to really spot where the substance is.
Compelling Content
If you’re promoting a coin, it’s important to be putting out information and content that’s interesting and compelling for people. This page has a lot of interesting facts about cryptocurrencies that can greatly help with putting together content that will interest people and help to get the word out. There are different types of content marketing that people will employ, sometimes clickbait-y headlines, other times by just creating incredible and useful content that everyone is going to want to show to their friends.
Crypto vs Digital Marketing
Now that we’ve talked about how digital marketing can help the blockchain immensely, it’s worth discussing the flipside.
A big part of digital advertising involves data collection that can be sold to and used by advertisers to target their users with things they are interested in buying. The decentralized nature of the blockchain and certain new coins that promote users to pay content creators directly could put a dent in the marketing and advertising worlds if content creators are no longer required to make income from advertising dollars, instead getting funded directly by their fans.
While marketing and advertising plays a key role in promoting and raising awareness for crypto, there’s a tipping point where it could start to take a dent out of revenues from traditional advertising networks if more users are opting to fund their favorite creators directly. But make no mistake, advertising isn’t going anywhere, even with wide mainstream adoption of coins that support content creators.
Final Thoughts
Marketing is very important in the rise of any new coin, but building trust and having a proven track record are things that need to be earned, especially in world like crypto where so much is at stake and so much is relying on the founders.
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