Northwestern Mutual
About the case:
Video gives advice a personal dimension. Alongside the message, viewers hear the speaker’s voice and see how they communicate it.
The work
RIZZARR’s Northwestern Mutual showcase features a tips video with Ashley M. Williams.
The piece places an individual voice at the center of the content, using a direct video format to share advice with viewers. It offers an example of brand content built around a person’s perspective and delivery.
