About RIZZARR

Our Story & Mission

RIZZARR is the AI-powered creator platform helping brands produce authentic, data-informed content that drives measurable ROI. Our mission is to empower creators while helping brands unlock meaningful engagement through data-driven storytelling that delivers measurable impact.

The name RIZZARR stems from the Spanish word “rizar,” meaning “to ripple.” This reflects our core belief: that powerful ideas, authentic stories, and strategic content create ripple effects—shaping perception, influencing decisions, and driving real-world outcomes.

We’ve built RIZZARR on the principle that when creators are empowered and brands are guided by insight, content becomes more than communication—it becomes a catalyst for growth, connection, and transformation.

Where Creativity Meets Intelligence

RIZZARR brings together creators, brands, and proprietary AI to create a smarter, more effective content ecosystem. Our platform analyzes performance, sentiment, and audience behavior to ensure every piece of content aligns with brand goals and delivers measurable results.

For creators, RIZZARR provides access to meaningful opportunities, professional growth, and the ability to work with leading brands. For companies, we provide scalable, data-driven content solutions that combine human creativity with intelligent feedback loops to continuously improve performance.

This is more than a marketplace—it’s a platform designed to help creators thrive and brands lead.

The Ripple Effect Starts Here

Every campaign, every creator, and every insight contributes to something larger. By combining creativity, technology, and intelligence, RIZZARR enables brands and creators to produce content that resonates, performs, and drives lasting impact.

Now, it’s your turn to be part of the ripple.

Our Leadership

Ashley M. Williams
Founder & CEO, RIZZARR

Ashley M. Williams is the CEO and founder of RIZZARR. In addition to overseeing RIZZARR, Ashley moderates or speaks at gatherings around the world for entities such as the U.S. Department of State. She also hosts podcast called, "The Ripple Effect of You". Before becoming an entrepreneur, Ashley was an award-winning journalist. In her last role, she was a Multimedia Journalist and Host for USA TODAY Network’s Nation Now. She also helped to oversee the network's video series, Inspiration Nation. Prior to working at USA TODAY, Ashley worked at WBAL Radio as a Multimedia Reporter and Web Producer. Before this, Ashley was in the News Associates Program at NBC News. There, she worked for the Today Show, the Grio, and MSNBC’s Politics Nation with Al Sharpton. Ashley graduated with honors from the University of Southern California, earning a B.A. in broadcast and digital journalism as well as minors in international relations and Spanish.

Christopher Peters
CTO & Head of AI, RIZZARR

Christopher Peters is the Chief Technology Officer and Head of AI at RIZZARR. With over 11 years of industry expertise in data science, Bayesian statistics, and economics, he has a proven track record of building innovative technology companies—from his early work at Treehouse to his transformative role at Zapier. As the 9th employee and the inaugural data scientist at Zapier, he was instrumental in growing the company’s annual recurring revenue from $1.2 million to a multi‑billion dollar enterprise, all while operating with just $1.3 million in external capital.

Under his leadership, the data team expanded from a single specialist to more than 50 professionals, equipping the organization to empower over 700 employees and millions of users with accessible technology. Before breaking into the tech startup arena, Christopher honed his analytical and economic expertise as a research associate at LSU’s Center for Energy Studies and as a consultant on utility rate cases.

At RIZZARR, he leverages his extensive background in SaaS product development, monetization strategies, data architecture, and advanced analytics to drive AI innovation in content creation. A staunch advocate of the free software movement, he remains deeply committed to the open exchange of ideas that propel industry-wide progress. Christopher graduated from LSU with a Bachelor's of Science in Economics and a Masters of Applied Statistics.