About RIZZARR

Our Story & Mission

RIZZARR is the content marketplace for the next generation of creators. Our mission is to gather the largest collection of content creators from around the world to empower them and to positively transform their lives. The name RIZZARR stems from the Spanish word “rizar”, which means “to ripple”. We’re built on the idea that one person’s thoughts can spark an impact that spreads across our world.

"The idea that everything is purposeful really changes the way you live... To think that everything that you do has a ripple effect, that every word that you speak, every action that you take affects other people and the planet."

A Space To Call Our Own

On RIZZARR, creators from around the globe share their thoughts and inspirations on everyday topics—be it school, finding purpose, travel, relationships, success, or social change. This is our space to connect, support one another, and celebrate our daily victories. We believe that regardless of your age or circumstances, you have the power to make an impact. Every visit to RIZZARR is an invitation to inspire and be inspired.

Now, it’s your turn…

Become A Part Of Something Bigger

What ripple effect will you choose to create? You’d be surprised by how powerful your words can be. Realize the impact of your voice, your thoughts, and your purpose. You alone are capable of making a ripple effect that can change a life—and maybe even the lives of billions. All it takes is you to make an impact. Start here, on RIZZARR.

"In a gentle way, you can shake the world."

Our Leadership

Ashley M. Williams
Founder & CEO, RIZZARR

Ashley M. Williams is the CEO and founder of RIZZARR. In addition to overseeing RIZZARR, Ashley moderates or speaks at gatherings around the world for entities such as the U.S. Department of State. She also hosts podcast called, "The Ripple Effect of You". Before becoming an entrepreneur, Ashley was an award-winning journalist. In her last role, she was a Multimedia Journalist and Host for USA TODAY Network’s Nation Now. She also helped to oversee the network's video series, Inspiration Nation. Prior to working at USA TODAY, Ashley worked at WBAL Radio as a Multimedia Reporter and Web Producer. Before this, Ashley was in the News Associates Program at NBC News. There, she worked for the Today Show, the Grio, and MSNBC’s Politics Nation with Al Sharpton. Ashley graduated with honors from the University of Southern California, earning a B.A. in broadcast and digital journalism as well as minors in international relations and Spanish.

Christopher Peters
CTO & Head of AI, RIZZARR

Christopher Peters is the Chief Technology Officer and Head of AI at RIZZARR. With over 11 years of industry expertise in data science, Bayesian statistics, and economics, he has a proven track record of building innovative technology companies—from his early work at Treehouse to his transformative role at Zapier. As the 9th employee and the inaugural data scientist at Zapier, he was instrumental in growing the company’s annual recurring revenue from $1.2 million to a multi‑billion dollar enterprise, all while operating with just $1.3 million in external capital.

Under his leadership, the data team expanded from a single specialist to more than 50 professionals, equipping the organization to empower over 700 employees and millions of users with accessible technology. Before breaking into the tech startup arena, Christopher honed his analytical and economic expertise as a research associate at LSU’s Center for Energy Studies and as a consultant on utility rate cases.

At RIZZARR, he leverages his extensive background in SaaS product development, monetization strategies, data architecture, and advanced analytics to drive AI innovation in content creation. A staunch advocate of the free software movement, he remains deeply committed to the open exchange of ideas that propel industry-wide progress. Christopher graduated from LSU with a Bachelor's of Science in Economics and a Masters of Applied Statistics.