Among other monetization strategies, sponsored posting is a great way to make a living from your blog. However, it can be a bit of a confusing topic – and hard to figure out where to start. If you’re interested in sponsored posting, this quick guide can help you get started.
Basics of Sponsored Posting
What do you write about on your blog? Maybe it’s electronics, maybe it’s fitness, or maybe it’s traveling. Regardless of the topic, it’s likely you mention certain products, companies, or places.
For the sake of this guide, imagine your blog is about musical equipment. It’s likely that you write about certain guitar brands – or at the very least, you mention them. Imagine that instead of doing that for free, you got paid for each post you mention a certain guitar in.
This is sponsored posting. Basically, a company wants to get its name and products in front of as many people as possible. They’re willing to pay bloggers who have a reasonable following to write about or mention their products.
Why? Those bloggers often reach audiences the company might not ever be able to reach on its own. They’re happy to pay for access to your audience as it potentially brings in more business.
Choosing the Right Sponsored Posts
It’s important that you don’t accept a sponsored posting job just because you’re getting paid. You need to choose the right opportunities.
Think about this for a minute: you worked hard to get to where you are now. You poured your blood, sweat, and tears into your website, your social media accounts, and every other move you’ve made.
Now, imagine you accept a sponsored posting job for a company that ends up making a faulty product. Hopefully, that faulty product isn’t something that costs a life, like a car seat. Even in much less severe cases, though, you could end up losing the trust of your followers. What you worked so hard to build can crumble around you in no time at all if you’re not careful.
So how do you choose the right sponsored posts? It’s simple, really. If you wouldn’t use the product yourself or recommend it to a loved one, it’s probably not the job for you.
Many new companies will send samples so that you can actually try the product first. Even existing companies will do this at times if they develop a brand new product. If you link up with one of these companies, be sure that you try the product first and give honest feedback.
How to Get Started
An important step to sponsored posting is having somewhere to place the posts. In most cases, this means a blog. Most companies want to know that you have a blog with a pretty loyal and large following. Granted, you don’t have to be the leader on the internet. You just need to have people visiting your website. Think about it: would you be willing to pay for someone to post content on a website that will not be seen?
If you don’t have a blog with a lot of visitors, think about your social media platforms. How many followers do you have there? Some companies are willing to pay for sponsored social media posts, too.
If you have either a well-followed blog or social media account, the next step is to advertise your services. One of the easiest ways to do that is through a platform that connects content creators to companies willing to pay for sponsored posts, like Valued Voice. You can also search for sponsored post opportunities online and reach out to companies directly.
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