In the 21st century, digital marketing has become an important component of business. Instagram marketing is a crucial part of digital marketing. For a business to make its mark today, it needs to have a good strategy for Instagram marketing.
Instagram has 1 billion+ active monthly users, at least 500 million active users who spend, on average, 53 minutes per day.
From a business point of view, Instagram has more than 2 million monthly advertisers and 25 million business profiles. More than 200 million Instagrammers visit at least one business profile daily. Therefore, the main question that arises is what strategies should a Business adopt to make its mark in Instagram marketing?
Here are ten tips to improve your Instagram marketing strategy:
1. Concentrate on getting the basics of your Instagram page right
When an Instagrammer clicks on your page, what does the user see first? The user notices the name, the logo, and the description of your company, the number of followers your company has, how appealing your posts and content are. Your business profile should be accurate in describing what your brand does. Fundamentally, if your company’s Instagram page does not grasp the users’ attention, it won’t be easy for you to get followers. Mainly it is best to keep things precise and proficient, then you will get sufficient opportunity to get recognized and eventually increase your sales.
2. Posting regularly but at the right time
Regularly post on Instagram about your current and upcoming products. Post multiple and catchy stories per day to make your followers and Instagrammers notice your company. Post at the times when you feel that your posts would get maximum views and responses. Instagram makes it simple for you to experiment with various types of content with their story features like a boomerang, superzoom, and more. You can also use Instagram video editors like InShot, Horizon, etc. to create eye-catching videos for your posts and stories. These videos can also be used as ads on Instagram. Also, you can go live from Instagram with the help of influencers. It would grab more attention from Instagrammers.
3. Use Hashtags in your posts
Hashtags might not seem to be of any importance on the surface, but it is very crucial to use hashtags to give your company that little edge over your competitors. Use a few hashtags related to the post you are putting up on Instagram. It widens the reach of your posts and also helps you to get in touch with users using similar hashtags, which in turn would help you to increase your followers. If your company is new to the world of Instagram marketing, it must have a hashtag of its company name.
4. Partner with Influencers
The best way to get a higher reach on Instagram and to get more followers is to partner yourself with Influencers. They have many followers, so whatever brand they are portraying themselves with would more likely get that brand more followers and increase their sales. But the most important thing here is to choose the correct Influencer. And the first step to this is to identify the Influencer whose profile is relevant to the products of your brand and what your brand stands for.
5. Instagram videos will fetch more reach
Based on the algorithm, Instagram videos get more than twice the number of engagements Instagram photos do. Use promo video makers, like Invideo and Animoto, to make videos to create a sense of eagerness among the users about your products. This eagerness would help you to expand the reach of your page among your followers and Instagram users. 70% of the users play the sound while watching the video. To get your reach to the remaining 30% use texts in your videos.
6. Use Sponsored Ads
The question that arises among everyone who has a business on Instagram is How do I reach the users who do not follow my account Sometimes strategies like running contests, location tagging helps, but using Sponsored Ads would give you more effective results. Through this, you would be able to target users based on their interests, location, gender, etc.
7. Making use of the ‘Swipe up’ feature
The ‘Swipe up’ feature makes the user want to see a detailed look of the product they find interesting by just as the feature says swiping up. This feature also reduces the number of links that you have to provide in the description of your page.
8. Post about the same product multiple times
It is observed that generally when a post is made 2-4 times, it gets the maximum engagement. Generally, for the first time, they might just scroll down your post because they have no agenda to buy it, but the next time when they come across the post, they might want to buy what they see in the post.
9. Responding to comments and messages
It is one of the things that many businesses fail to recognize. The more you interact with the users, the more they find a reason to spend more time on your page. Giving likes, writing comments from your page on the posts of the users sporting your brand would make the users recognize the fact that they are important to you. Similarly, responding to messages does the trick.
10. Offer Discounts to your followers
Everyone likes sales. It increases the sales of your product within a short period. Create flash sales of 24-48 hours on Instagram exclusively. It would enhance the number of engagements your page has in general. Besides, it would increase the number of followers your page has as well as bring a spike up in your business.
The Takeaway?
Using Instagram would provide you a foundation to promote your business as Instagram is growing at such a rapid rate. I am sure these tips would improve your Instagram marketing strategy moving forward.
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