For cosmetic companies, it is important to package and present their products in a compelling manner to their potential customers. Brands like L’Oreal, NARS, Estee Lauder and Tart have made their mark in the cosmetic industry by not just being innovative with their products but with their packaging as well. Whether you already have your market share or struggling to acquire customers, concentrate your efforts on making your custom cosmetic boxes worth remembering for the buyers. There are a number of packaging styles and finishing options available for your product boxes that can be customized according to your branding needs. Here are the popular customizations for cosmetic packaging!
Window Custom Cosmetic Packaging
Window boxes have always been preferred for showcasing makeup items like lip colors, mascaras, eye-liners, eye-shadow pallets, bronzers and a bunch of other products. Having window packaging for your cosmetics would assist the shoppers to have an overview of the product without asking you for testers. You can add interesting details around the window to make your products pop. A catchy tagline about your nail colors on the window custom cosmetic box packaging will grab the attention of onlookers. Look out for design inspiration ideas on adding glam to your window product boxes.
Embossed Custom Cosmetic Packaging Boxes
Embossing and debossing have been popular finishing options for retail packaging. For cosmetic packaging, you can use glittery embossed text to highlight the name of your brand and product. Ask your designer for embossing variations and use them differently on your boxes and bags to make an impression. Be careful about the selection of printing material as you might not get the same finishing for every stock. Choose a material that will make your embossed text stand out. Get samples printed to check the finesse before ordering in bulk.
Lid Cosmetic Boxes
Cosmetic boxes with lids are widely liked because of their user-friendliness. These boxes also protect the contents of makeup or cosmetic item from tampering factors. The boxes can be finished in any material with a combination of customizations. Lip colors, nail polish gift sets, bronzer primer collection, and many other products can be packaged using lid boxes. Supporting pads are also used inside lid packaging to ensure that fragile glass bottles of cosmetics don’t break inside the boxes. You can use these boxes for pitching luxury cosmetic items like gold facial serums to the customers.
Custom Cosmetic Boxes with Hooks and Handles
For product display, often mascaras, lip balms, lip glosses, and other makeup items are packaged using the hang tab and boxes with handle. These packaging styles are preferred for discount products as these are easy to place on counters and point of sale displays. You can use these kinds of packaging templates for promotional and discounted cosmetic items.
There are a number of other box style and customization options available for cosmetic packaging. If you are looking for a die-cut packaging style, discuss it with your printer and check if it is user-friendly and can provide safety to your packaged products. Hexagon, pyramid and other templates are liked for packaging makeup items. The packaging design and details should complement your product range. Keep in view the elements of customer convenience and eco-friendly packaging while getting your product boxes printed.
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