Trade shows have always been a way to promote your business to potential clients. But the face-to-face contact is more than just a boon to your company and its reputation — it can help boost your team’s productivity in the workplace too. Here’s how.

1. Building Client Relationships

Your employees talk to clients over the phone, and they can certainly build up a rapport through that medium. But a trade show gives everyone a chance to interact face-to-face, which can help improve the bond — and the network — that everyone shares.

For one thing, speaking in person is a much more efficient way to build trust between company and client. Trust is huge when it comes to sales: More than 90 percent of companies say they will buy only from those they trust. With that one statistic in mind, you’ll see it’s clear that a trade show is vital in building client relationships. And, with more contacts to rely on and sell to, it’s apparent how these events can boost workplace productivity.

2. Networking

In a similar vein, trade shows give you and your team a chance to meet new people. Again, the face-to-face interaction helps build a genuine bond, which you can parlay into a business relationship. The more clients on your contact list, the more work you’ll have to do in the office after the fact.

Networking can also open you up to business-to-business partnerships. You could learn about new technologies or services that would make your company run more efficiently, which would undoubtedly make the team more productive, to boot.

3. Boosting Creativity

Before a trade show, everyone on the team will have to work together to come up with fresh ideas for a presentation, as well as a creative look for the table from which you’ll interact with current and potential contacts. You’ll have to think outside the box to come up with something that hasn’t been done.

New projects and new ways of thinking are surefire ways to boost the all-around creativity of everyone involved with the project. And, when someone’s feeling more creative, they’re likely to produce more overall.

4. Promoting Teamwork and Leadership

With a trade show on the horizon, the whole office will have to work together to prepare. This process will have particular players taking on managerial roles and making sure the project and presentation are on track. Everyone will have to work together, too, to share ideas and get the job done.

This time offers an ideal way to improve the team’s communication skills and teamwork overall. Those in charge of overseeing the process will hone their leadership skills as well. All of this will come in handy down the line as you prep for more trade shows or other projects that require team participation.

5. Finding Everyone’s Niche

Today’s employee wants a role that provides them with purpose. In fact, a Gallup poll revealed that 35 percent of employees had changed jobs in the past three years, and they theorized that a lack of purpose was the cause.

Your trade show prep could be vital in helping employees find their place. Working on a new project could reveal strengths that would be useful in the office’s day-to-day happenings. With more challenges suited to someone’s skill set, they’re more likely to be satisfied with their role and responsibilities. Plus, your workforce will be more efficient, with everyone taking on tasks tailored to their skills.

With workplace satisfaction, employees are likely to stick around longer. Without turnover and training, everyone will be more productive as they master their role and the tasks that come with it.

Show Off Your Trade

Trade shows are already a surefire way to promote your business, especially when you have a LED rental like a LED rental in San Diego for trade shows. Now you know they’re tools for improving your team too. In other words, don’t hesitate to sign up for the next one that rolls into town — your business will be better for it in more ways than one.

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