Since its inception, Instagram has never shown a sign of slowing down. Every average individual is known to turn to this visual platform for accessing remarkable videos and photos that are produced by the influencers, brands, or friends. The companies are known to trust Instagram blindly because the users are capable of engaging with their brand in a better manner in comparison to platforms like Twitter or Facebook. For unlocking the potential of Instagram, it is crucial that businesses create Instagram profiles, which are capable of successfully capturing the attention of both the present as well as the target audience.
Go through the tips that have been outlined below and you will be able to optimize your profile for driving a meaningful business outcome.
Opting for business accounts
More than 25 million small and big businesses are making use of the business accounts on Instagram for accessing helpful analytics as well as the promotional tools. Unlike the personal accounts, Instagram business accounts are capable of providing the analytics related to the performance of the posts as well as the growth of the followers. According to www.entrepreneur.com, Instagrammers follow at least a single brand.
The contact button can also be added on the Instagram business account so that the users can directly send a message or email the representatives of the brand. This is responsible for making the customer support of social media easier and simpler than what it used to be.
Use profile tracking links
You have to consider that Instagram constantly allows online marketers to share a single URL on Instagram. This is why the link on your bio is going to be crucial for your business. Ensure that you are not adding non-tracking links to your Instagram account. If you cannot track the link, it will become extremely difficult for you to know the total number of customers or visitors who have directly visited from your Instagram account. You can use the platform of Instagram analytics or custom URL builders, which includes Bit.ly.
Uploading the multi-grid images for making a statement
Instagram marketers need to design profiles that are capable of making statements. The best way of doing this is by creating the multi-grid collages, which are capable of forming comprehensible images. All the reputed brands prefer this technique for sharing the large images, which may not look appropriate if they are cropped for fitting within one single post.
Moreover, when the brands are uploading numerous images that cannot be justified easily, the followers are going to become extremely curious. Most of the people are going to choose the Instagram profile for seeing the complete image. This is one of the most amazing strategies that the brands should definitely follow. Getting Instagram followers for your profile is a great idea as well.
Focusing on quality
Gaining followers is not important. It is crucial that you gain quality followers so that your brand looks credible and genuine. Instagram profiles of the large companies have proved that the quality of follower matters more than the quantity.
Conclusion
The trend of Instagram marketing has reached a new height and you should know about the important ways for optimizing the Instagram profile. Follow the ways that have been mentioned above and Instagram will help you gain success.
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